Thursday, February 19, 2009

Hercules and Love Affair in Oscar Commercial R.A.N.T.

Did anyone else see that commercial for the Oscars with the fucking HERCULES AND LOVE AFFAIR song in it during LOST last night? What a great song that is. I remember dragging my friends to see them live on Halloween. Of course it all blew up in my face in spectacular fashion, but I got to hear them do that song and it made it all worthwhile.

Here's the song from the commercial:

It makes me wonder though. What's with the things I like becoming more universally accepted in popular media? I mean, first 3-6 mafia wins an oscar and now this! But seriously, it's not like I'm gonna watch the fucking Oscars.

Still, look at the Grammys this year, they got like Daft Punk and Radiohead and there was even a rumor going around that fucking Brian Chippendale was going to play with Lee "Scratch" Perry during the ceremony. THAT I would have watched for. Of course they got it all wrong in the end. I don't know who won most of the awards but I saw that Radiohead did in fact win one for In Rainbows. FOR THE FUCKING PACKAGING. I mean, does no one else see the irony in the fact that they won an award for packaging (which may be good, I've never actually seen the cd or vinyl for it) of an album they purposely released FOR FREE as an online download?

Maybe I'm getting it all wrong. Or maybe I'm deluding myself to the fact that my tastes are getting more mainstream? I don't know whether to be excited that songs I genuinely like are being used in commercials or not. But you've got to pick your battles. The music I like these days, it's not about a message of staying true and never selling out. But still. Should I feel better that I recognized a song I like, which 95% of other viewers probably didn't recognize, in a commercial for what is probably the second most commercially excessive annual event behind the Superbowl?

Well, whatever the case, at least we can all rejoice that we've got Hercules and Love Affair, Justice and Of Montreal in our commercials instead of the Lou Bega and Ricky Martins of 10 years ago.

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